We need to talk about profitability
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About this event
Estimates shouldn’t be guesswork. Margins shouldn’t be a mystery. Yet too often, they are missed or misunderstood.
Say goodbye to “vibe quoting,” undercharging, and crossed-fingered estimates.
In this live session, we’ll talk about what really gets in the way of profitability and how to fix it with better workflows, sharper pricing, and clearer visibility.
Join Marcel Petitpas, CEO of Parakeeto, and Alice Winthrop, ĸ’s Lead Product Manager, for a candid, practical session on how high-performing teams plan, price, and protect their margins.
You’ll learn:
- Why “vibe pricing” still happens and what to do instead
- How AI is reshaping pricing models and margin planning
- What goes wrong with estimation workflows and how to fix them
- Where teams lose profit visibility and how to get it back
This isn’t theory. It’s a look at the everyday decisions that shape profitability—led by two experts who know what works.
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Are you ready to get your people and profit on track?
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